Napa Valley is a premiere destination for travelers with wine knowledge, but it was getting a reputation for being overpriced and ostentatious. The truth is that visiting Napa Valley is really all about experiencing the good life: you can have a-down-to-earth adventure…along with impeccable wine, excellent hospitality, and a little extra everything. To bring this nuance to the forefront, we created a content series with wine terminology at the core, but made it fun and educational, highlighting the wide variety of locations and pursuits that have flourished in Napa Valley alongside viticulture. The series was produced 100% in house, and expanded travelers’ understanding of Napa Valley as an approachable, youthful, and inclusive destination that’s not to be missed.